Khan Academy: You Can Learn Anything

Sal Khan started what would become the world’s largest online education platform in his closet. After the math videos he made for his cousin started being watched by others, he got serious about building a platform that give a world-class education to anyone, anywhere. 

Sal and his team challenged enso to make best use of a paid media donation. We knew that media donation would only go so far, so we needed a big idea that could energize evangelists to help us spread it. We realized Khan Academy’s secret sauce wasn’t just learning math, science or arts — it was learning that you could learn. Maybe the most important thing you can ever learn. 

#YouCanLearnAnything became a favorite idea for teachers to share with their students. 
And a lot of others too.

Optimism creates space for magic.