Writing — Sebastian Buck

find awe. radiate optimism

WRITING
These articles are an act of reflection; periodically I feel the need to stop, synthesize what I’ve been learning, and share it in a way that can start a dialogue.

The business case for wellbeing

Thriving people create thriving businesses. Working with Indeed & Oxford, we made the world’s largest dataset on the topic, and demonstrated the financial link more conclusively than ever.
fast company

Why leaders should choose optimism

Optimism is easy in a bull market, but even more important when it’s fashionable to be fearful.
fast company

Life is even more beautiful from here

Reflecting on the year post-cancer.
medium

The state of belonging

A sense of belonging is what drives well-being—and it’s disappearing.
fast company

Design the future

Why companies need to design the future, and not just react to it.
fast company

My cancer curriculum

Sharing the journey, and my observations of what was useful.
medium

Redefine success

Our definition of ‘success’ is holding business back—it’s time for a new one
fast company

What is possible for capitalism?

The impossible for capitalism is suddenly possible
fast company

The wisdom deficit

We need to solve the wisdom deficit in business
fast company

Living up to the ‘why’

Does your company live up to why it exists?
fast company

Awaken the humanity in business

Everything’s efficient; everyone’s miserable. There’s a better way.
fast company

Inspired leaders

A new kind of capitalism needs a new generation of inspired–and inspiring–leaders
fast company

The rise of employee activism

Increasingly employees refuse ‘business as normal’
fast company

Create meaningful work

The business challenge of our time is inside, not outside
fast company

Which brands inspire?

Beyond function, which companies do people believe in?
fast company

The best brands build belonging

As people yearn for belonging, smart companies see a shared opportunity
fast company

Older brands not aging well

As younger people demand greater meaning, some brands are losing relevance
fast company

From mission to shared mission

Smart companies create a rising tide
medium

How is the world better if your company succeeds?

What do you say when someone asks you what your business stands for?
fast company

Engaging people for lasting change

Instead of flash in the pan campaigns, what if big companies enabled all citizens to make lasting change?
fast company

World Value Index

Measuring which companies are meaningful to people
enso