SEBASTIAN BUCK
Find the light







ABOUT

Optimism is my practice.

As a strategist and co-founder of ENSO, that means helping organizations build futures they genuinely believe in. As a photographer, it means finding moments of resilience, awe, and belonging. As a writer, it means making optimism feel possible, not naive.

Three strands of one pursuit.




Longer story

I grew up in a small village in England, spending most days exploring fields, rivers and woods by bike. That early sense of curiosity and movement has never left me, but I found new fields.

For the first part of my career, I worked as a strategy consultant helping large companies enter new markets, living and working in Boston, London, Tokyo, and eventually Los Angeles. In LA I found a different kind of question: not just how to grow, but what’s worth building. That led me to the emerging world of social innovation, and to co-founding GOOD/Corps in 2009, and then ENSO in 2012 with Kirk Souder. Over the following decade, working with partners from Google to Khan Academy to SpaceX, I became convinced that the gap between the world as it is and the world as it could be is not a fixed condition, but a design challenge.

Photography is a parallel practice — a way of slowing down enough to see reality and the wonder of the world. After I was diagnosed with cancer in 2020 and spent a year in treatment, the camera became a daily discipline of re-finding life. The resulting series, Find the Light, is a quest for moments of joy, peace, resilience, community and awe. I exhibited the series at Big Red Sun, in Venice Beach, California.

Writing connects the two. I’ve contributed to Fast Company for over a decade, and I’m working on The Future Design Mindset with Hanna Siegel; a book about the tools and dispositions needed to build genuinely better futures.

I’m a Fellow of the Royal Geographical Society, a Gates Foundation Goalkeeper, and a board member of the Sun Valley Writers’ Conference.

I live in Los Angeles, California.



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